From Concept to Reality: Practical AI Applications in the Heavy Duty Aftermarket

Artificial intelligence (AI) has become a buzzword in many industries, but its real-world applications in the heavy duty aftermarket remain largely misunderstood. This session will demystify AI by presenting real-world use cases tailored to the unique challenges of the heavy duty sector.

Speaker: Lauren McCullough, Founder & CEO | Tromml

Lauren McCullough is an entrepreneur passionate about infusing the automotive industry with cutting-edge technology. Through her innovative venture, Tromml, Lauren has introduced an advanced analytics tool leveraging AI to boost profitability and streamline decision-making in auto parts eCommerce. With a five-year background in automotive eCommerce, she enjoys turning the industry’s unique hurdles into opportunities.

Lauren is known for her ability to demystify technology, transforming intricate concepts into tangible, actionable strategies. Her commitment extends beyond mere business transactions; she focuses on cultivating enduring, meaningful partnerships within the automotive community. As a speaker, Lauren focuses on offering a pragmatic approach to technology and innovation, sharing her enthusiasm for pioneering solutions and encouraging the industry to navigate the path of digital transformation.